DREAM. TEAM. PERFORMANCE.

Ready for North America

Overview

How the challenge was solved

Identify market and standards requir­em­ents for the USA

Create template manuals and transfer knowledge

System­at­ic­ally close information gaps

Ensure coord­in­ation of many stak­eh­olders

Nahaufnahme von Sportschuhen an einer Startlinie auf einer Laufbahn, im Hintergrund unscharf weitere Läuferbeine.
Initial situation

US standards put the docum­ent­ation to the test

Key requirements

Build up US know-how. Further develop docum­ent­ation in accordance with the law.

The knowledge required for the US market was not available internally. Accordingly, external support was needed from a partner with in-depth expertise in this market, who could create various sample manuals and at the same time ensure the transfer of knowledge. In addition, the challenge was not only to adapt the docum­ent­ation formally, but also to further develop it in a legally compliant way in terms of both structure and content, while creating a new understanding of what really matters in this context.

Building market knowledge for the USA

Closing information gaps

Coordinating multiple stakeholders

Embedding knowledge sustainably

Mehrere Läuferinnen und Läufer in Bewegung; im Vordergrund Beine und blaue Laufschuhe, der Hintergrund ist unscharf.
Approach

Anchor US requir­em­ents together

Rotes Zielband mit der Aufschrift „FINISH“ über einer Laufbahn; im Hintergrund unscharf der Zieleinlauf.
Benefits

DREAM. TEAM. PERFORMANCE.

Stobag Logo in Weiß auf transparentem Hintergrund.

"In kothes we’ve found an uncomplicated (and above all, very professional) partner who has consistently led us toward our goal. This gave us a good and reassuring feeling right from the start. The project team members quickly understood each other and developed an understanding of each other's requirements. The final result of the new manuals is impressive and brings us to a new level that meets both our expectations and goals."

Oliver Giaffreda

Team Leader Marketing Services

STOBAG AG

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